Free PDF The Business of Fashion: Designing, Manufacturing, and Marketing
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The Business of Fashion: Designing, Manufacturing, and Marketing
Free PDF The Business of Fashion: Designing, Manufacturing, and Marketing
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About the Author
Leslie Davis Burns is President of Responsible Global Fashion LLC and Professor Emerita at Oregon State University, USA.Kathy K. Mullet is Associate Professor at Oregon State University, USA.Nancy O. Bryant is Professor Emerita at Oregon State University, USA.
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Product details
Paperback: 384 pages
Publisher: Fairchild Books; 5 edition (September 8, 2016)
Language: English
ISBN-10: 1501315218
ISBN-13: 978-1501315213
Product Dimensions:
8.5 x 0.8 x 10.8 inches
Shipping Weight: 2.4 pounds (View shipping rates and policies)
Average Customer Review:
3.8 out of 5 stars
16 customer reviews
Amazon Best Sellers Rank:
#305,110 in Books (See Top 100 in Books)
Perfect for my work!It is commonly known that fashion is big business, yet given its global significance, little has been written on the phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century.
I was looking for more start up info, how to finance a clothing business, resources to contact, and more instructionsor examples of business start ups from A to Z.
Either rent this thing or buy it used. I had to rent this textbook for a class I had and did not like the content. It was honestly a boring read even though I enjoyed the class information.
Beat up. but it will get the job done.
Great textbook breaks the industry down in simple terms
The quality of the book is bad, I have only 2 months with the book and already falling apart. Apparently, the previous person who used it didn't take care of it. Although, the book contents are very helpful for my Textile Apparel class but bad quality.
It's a fairly nice book, it covers the basics of fashion and also how the buying process works, plus seasonality, will recommend this to some one who is new to the business.
Received it in good condition.
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